While food is often regarded as a basic primary need, increased disposable income and consumption power of Chinese consumers have drastically changed preferences for food and beverage product choices. Amplified by the consumption behaviors of the Chinese Gen Z segment, many F&B brands are proactively innovating and uncovering new opportunities in the Chinese F&B industry.

Ipsos' whitepaper focuses on key and emerging trends surrounding leisure snacks, dairy products, freshly brewed beverages, and alcohol/alcoholic beverages by combining trending topics from RED (a popular social media platform in China), online quantitative surveys of over 1,600 consumers aged between 18-45 across tiers 1-4 Chinese cities, industry experience and insights of Ipsos experts within the F&B Industry, as well as third-party data / reports to develop and insightful analysis on the Chinese food and beverage industry. We aim to assist brands to become more consumer-centric, and to identify opportunities for product and marketing innovation through a more comprehensive understanding the changing trends in consumer demand.

This whitepaper is only available in Chinese.