The digital revolution has barely begun in the automotive industry. Having said that, automakers are racing to offer "connected" car services, which include features such as in-car internet access, entertainment systems, and integration with smartphones, traffic lights, and other vehicles. Today, the cars produced by the major automotive OEMs are built with automotive embedded systems. Soon they will become communicating objects. Ipsos Business Consulting expects that there will be 69 million connected cars on the road by 2020, equivalent to 75% of all cars shipped globally. There is a clear challenge for vehicle manufacturers, who are now engaged in a process of digital transformation, something that has previously been alien to heavy engineering companies. Connected Car, and the move into the Mobility arena, will see OEMs delivering new services expected by motorists, who are looking for functions similar to those already available on their smartphones and portable devices. Download the Ipsos Industry Report to find out more.