Chinese consumers are expected to play an increasingly important role in the development of the economy as China rebalances from an export driven to a domestic consumption driven model. As the growth of new passenger vehicle sales relative to past years slows, China is still expected to remain the world's largest producer and consumer of automobiles. It will outperform both the European and US markets in the midterm with its projected high single digit growth. There is no doubt that the China Automotive market will continue to dominate the industry both here in Asia and worldwide.

In this Industry Report from Ipsos Business Consulting, we look at some of the opportunities and key challenges being faced in China.