Obesity is the third greatest social burden driven by human beings, after smoking and war, violence and terrorism. And while sugar consumption is far from the only cause of this, it is increasingly in the spotlight.

A global drive to reduce sugar consumption is therefore not just here to stay, it's gaining momentum. Attitudes among both consumers and legislators suggest that producers and retailers who resist the need for change seem likely to get little support from either group. In this climate, it is essential for the industry to continue to keep ahead of the direction of travel and work collaboratively with government to have a proactive say in its own future.

This latest publication from Ipsos in the United Kingdom considers attitudes towards sugar and its future control, and is a thought provoking read for stakeholders in food processing companies, retailers, governments, and consumers around the globe. Email any questions or comments about this publication to agribusiness@ipsos.com