Vietnam's coffee industry is expected to grow strongly in the coming years as the population continues to expand at a rate of about one million people a year and the country and the tastes of its people become more sophisticated. Increased activity at both consumer and trade levels from local and international players is another factor that is expected to fuel the industry's growth.

In this Research Note from Ipsos Business Consulting, we explore the Vietnamese coffee drinking habits, Vietnam's coffee value chain and how the country is gearing up for sustainable growth.