Jim led the development of the Pathfinder Mapping approach for Ipsos. Jim has
nearly 20 years of experience designing and directing qualitative and quantitative
research programs for clients like Johnson & Johnson, Kimberly-Clark, and
Microsoft. Outside of work, Jim conducts extensive field research of another kind
for his wine blog.
Rina is a creative thinker with an analytic mind. With robust experience in quantitative
international research, she has helped a variety of clients improve their products and
think about innovation differently. She has worked all over the world for CPG clients
such as Unilever, Reckitt Benckiser, and pharmaceuticals.
Erin oversees the day-to-day execution of Strategy3 projects. Over the past 10 years,
Erin has worked across a
variety of sectors and methodologies as both a researcher and a project manager on
projects. Past clients include American Express, HSBC and US Postal Service.
Over the past 8 years, Michelle has worked across a variety of marketing research
products and solutions
including brand equity, copy-testing, and segmentation for many large global brands in
the technology, retail,
and CPG industries. Michelle once worked out next to former President George H. W. Bush,
out-lifting the most
powerful man in the world.
Jeff has 15 years of experience managing product innovation initiatives. With a
hybrid background as a product designer and ethnographer, Jeff has been listed
in over 10 patents. His work has been exhibited at the Austin Museum of Art and
the Cooper-Hewitt Design Museum in New York.
Tim uses the tools of service design to develop solutions for clients. He specializes in
multi-stakeholder services to understand their dynamics
and structure them for redesign. An urban planning junkie, Tim is inspired by the
random connections that manifest in urban environments.
Melissa has 18 years of experience creating impact through branding, all media
platforms, product design and innovation initiatives. Her portfolio is industry
agnostic and includes Verizon, Coca-Cola, and Adidas. Melissa is a proud Iowa
Hawkeye, appearing in two Women’s College World Series.
Paul works at the intersection of the physical and digital worlds, creating
actionable strategies to enrich customer experiences. A New Zealander, his
19 years of experience have taken him to Australia, Hong Kong, and the USA.
Paul’s work is permanently exhibited at the Cooper-Hewitt Design Museum.
Paul helps clients grow by aligning their customer experience to the needs of
the people they wish to serve. For 15 years, he has humanized experiences for
start-ups to Fortune 100 companies by blending customer experience innovation,
product design and customer research. Paul enjoys making art and music with
Andy’s experience spans 20+ years
across marketing disciplines, working for
some of the world’s leading brands including BMW, American Express, and
Unilever. He currently serves as an advisory board member to the annual SXSW Interactive
With a career that started in management consulting, tempered with years in advertising and brand strategy, and honed most recently with consumer research, Oscar’s passion lies at the intersection of the creative world and the business world, where he has helped clients such as Procter & Gamble, Marriott, and Jaguar Land Rover to become more consumer and brand centric.
With a background in brand planning and social anthropology, Katie’s career has
taken her around the world. Previous work ranges from brand planning efforts on Walmart
and BMW to creating a digitally enhanced library on the frontiers of
broadband connectivity in Ghana.
With a background in branding and marketing, Kay bridges innovative business solutions with practical application to drive change and
brand growth. Kay’s work ranges from consumer mapping to go-to-market strategies for CPG, fashion, and luxury goods brands, such
as Remy Martin and Jaguar Land Rover.
Joe has a strong background in strategy development and digital media. As a Strategist at Strategy3, Joe utilizes Ipsos’s vast market
research capabilities to generate insights and develop brand and marketing strategies for consumer goods and pharmaceuticals
companies such as P&G, UCB, and Kimberly-Clark.